Archive

Building a more humane future FUNDACIÓN MAPFREScroll Down INITIAL CHALLENGE Communicating Fundación MAPFRE's initiatives from a different and emotional point of view. Our im was to make the concept "Building a more humane future" tangible, both for those who receive the foundation's help and for those of us...

Proud of who we are DYCScroll Down INITIAL CHALLENGE In 2019, in a category dominated by the Scottish DO, DYC faced a major challenge. Despite its roots in Spanish popular culture, the brand struggled with perceptions of low quality and "value for money" image among consumers.The challenge was...

#McExtremeRisketos the perfect macht RISKETOSScroll Down INITIAL CHALLENGE To viralize the new product born from the collaboration between Risketos and McDonald’s and to encourage purchase at points of sale (POS). https://agenciatango.es/wp-content/uploads/2021/07/risketos-en.mp4STRATEGIC REFRAMING We needed an innovative creative strategy to communicate, from Risketos' digital channels, the new product to be...

THE CONCLUSION MAPFRE Scroll Down INITIAL CHALLENGE Revaluing insurance as a tool for social well-being, making visible the positive impact it generates in the world and increasing positive sentiment towards the brand. https://agenciatango.es/wp-content/uploads/2021/07/desenlace-en.mp4STRATEGIC REFRAMING To revalue the social role of MAPFRE's insurance in a category that constantly focuses on lowering prices,...

100th Anniversary Beam Suntory The House of SuntoryScroll Down INITIAL CHALLENGE To create awareness through a surprising experience that would communicate the 100th anniversary of the Japanese spirits house. https://agenciatango.es/wp-content/uploads/2021/07/aniversary.movSTRATEGIC REFRAMING We needed to convey the evolution of the brand with the guiding thread of The House of Suntory's...

Less air, more enjoyment RISIScroll Down INITIAL CHALLENGE We had to work on the relaunch of the new packaging for RISI's original crisps, which reduces plastic by up to 17% and eliminates the "air" that is left over in the bags. Through active listening on social media, we...

CAVA BAJA Scroll Down INITIAL CHALLENGE To revalue the downtown area of Madrid, represented by the Cava Baja, raising the quality perception of the area's gastronomy, which has been devalued by the low-quality tourist offer. https://www.agenciatango.es/videos/CavaBaja.mp4STRATEGIC REFRAMING Restoring the essence of the Cava Baja: one of the most emblematic...

IN CINEMA X 007 THE MACALLANScroll Down INITIAL CHALLENGE To mark the 60th anniversary of the James Bond films, The Macallan wanted to launch six elegant limited edition bottles to pay homage to the world's most famous movie spy. https://agenciatango.es/wp-content/uploads/2021/07/007.mp4STRATEGIC REFRAMING We had to build an entire product experience linked...

INSIDE THE ART The MacallanScroll Down INITIAL CHALLENGE To create, through an unrepeatable personal experience, a brand experience to launch the new exclusive limited-edition bottle to the media, placing the brand's own creativity and craftsmanship at the centre of the communication. https://agenciatango.es/wp-content/uploads/2021/07/thereach.mp4STRATEGIC REFRAMING This new bottle, worth 125,000 euros,...

THE HEART OF THE LIGHT the macallanScroll Down INITIAL CHALLENGE To create an experience around the launch of M Collection, communicating art, design and craftsmanship as core values of the brand. In addition, we had to surprise the public and look for a different way of serving the...

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