THE UNWRITTEN RULESMAPFREScroll DownINITIAL CHALLENGE To bring value to the CONMEBOL Libertadores in order to position ourselves as a brand that supports the competition and contributes from a place of legitimacy.https://agenciatango.es/wp-content/uploads/2021/07/lasreglasnoescritas-en.mp4STRATEGIC REFRAMINGA communication platform was established that brings together the values of both brands: Mapfre, focused...
Changing the conversation of an entire category BRUGALScroll Down INITIAL CHALLENGE In 2019, the rum category was stagnant, primarily consumed at night and mixed with Coca-Cola. There was a shift in consumer behavior towards more moderate and higher quality consumption, preferring daytime,occasionally opting for less alcoholic drinks, reflecting...
Promoting a more childlike approach in an overly adult world PikolínScroll Down INITIAL CHALLENGE On Pikolin’s 75th anniversary, the brand wanted to invite Spanish society to wake up with enthusiasm, doing what we are passionate about as soon as we wake up, just like many children do. That's...
Building a more humane future FUNDACIÓN MAPFREScroll Down INITIAL CHALLENGE Communicating Fundación MAPFRE's initiatives from a different and emotional point of view. Our im was to make the concept "Building a more humane future" tangible, both for those who receive the foundation's help and for those of us...
Proud of who we are DYCScroll Down INITIAL CHALLENGE In 2019, in a category dominated by the Scottish DO, DYC faced a major challenge. Despite its roots in Spanish popular culture, the brand struggled with perceptions of low quality and "value for money" image among consumers.The challenge was...
#McExtremeRisketos the perfect macht RISKETOSScroll Down INITIAL CHALLENGE To viralize the new product born from the collaboration between Risketos and McDonald’s and to encourage purchase at points of sale (POS). https://agenciatango.es/wp-content/uploads/2021/07/risketos-en.mp4STRATEGIC REFRAMING We needed an innovative creative strategy to communicate, from Risketos' digital channels, the new product to be...
More health, more pharmacy Scroll Down INITIAL CHALLENGE To launch Welnia, the Cofares Group's new digital platform, as the leading digital pharmaceutical marketplace. Welnia offers greater accessibility to the end consumer and business synergies for traditional pharmacies, maximizing the values of proximity, trust, credibility, and convenience. STRATEGIC REFRAMING We...
THE CONCLUSION MAPFRE Scroll Down INITIAL CHALLENGE Revaluing insurance as a tool for social well-being, making visible the positive impact it generates in the world and increasing positive sentiment towards the brand. https://agenciatango.es/wp-content/uploads/2021/07/desenlace-en.mp4STRATEGIC REFRAMING To revalue the social role of MAPFRE's insurance in a category that constantly focuses on lowering prices,...
100th Anniversary Beam Suntory The House of SuntoryScroll Down INITIAL CHALLENGE To create awareness through a surprising experience that would communicate the 100th anniversary of the Japanese spirits house. https://agenciatango.es/wp-content/uploads/2021/07/aniversary.movSTRATEGIC REFRAMING We needed to convey the evolution of the brand with the guiding thread of The House of Suntory's...
Less air, more enjoyment RISIScroll Down INITIAL CHALLENGE We had to work on the relaunch of the new packaging for RISI's original crisps, which reduces plastic by up to 17% and eliminates the "air" that is left over in the bags. Through active listening on social media, we...
Todos los campos son obligatorios… you know…
