NO MORE CHETOS Risketos Scroll Down INITIAL CHALLENGE Risketos had two goals: to become a more relevant snack in the gamer universe by doing something truly significant for gamers and to outdo our main competitor: Cheetos, especially in a territory where this brand is already well established. https://agenciatango.es/wp-content/uploads/2021/07/risketos2-en.mp4STRATEGIC REFRAMING To be...
FEEL EVERY BEAT COCA COLA MUSIC EXPERIENCE FESTIVAL Scroll Down INITIAL CHALLENGE Reconnecting with teenagers is the first challenge set by Coca-Cola, a leading and well-established brand in society. We are dealing with a generation that is very detached from brands, but with one advantage: they imitate everything they...
HOSTS MCDONALDS & COCA COLAScroll Down INITIAL CHALLENGE For Christmas 2021, McDonald's, in collaboration with Coca-Cola, wanted to pay tribute to the hosts: the people who make sure that every detail is taken care of during the festive season so that we all experience the magic of Christmas...
PROUD OF WHO WE ARE DYCScroll Down INITIAL CHALLENGE In its journey towards an emotional connection with Spanish culture and improving its quality perception, DYC built the #ODLQS brand platform in 2019. The goal was to elevate the self-esteem of Spaniards. The challenge for 2021 is to continue...
The pleasure of going in circles bmwScroll Down INITIAL CHALLENGE The context of the year 2022 was marked by the war in Ukraine and the supply crisis. Two events that created serious supply problems, including, of course, the vehicle market. This, paradoxically, provoked an opportunity: to prioritize brand...
We trust you MAPFREScroll Down INITIAL CHALLENGE After the first year presenting the concept of trust, Mapfre needed to continue working on it to be consistent across the different countries where it operates. How could we connect with the different audiences? https://agenciatango.es/wp-content/uploads/2021/07/confiamos-en.mp4STRATEGIC REFRAMING We had the verbalisation of our...
Your friends give you life. BRUGALScroll Down INITIAL CHALLENGE To work on and give meaning to Brugal's new positioning, Amistad Verdadera (True Friendship). We aimed to find a way to relate Brugal not just with party moments but with moments of enjoyment with those true friends you can...
THE UNEXPECTED MACHINE USHUAIAScroll Down INITIAL CHALLENGE Ushuaïa Ibiza wanted to transcend to become more than just one of the island's most outstanding leisure offers for the consumer.https://agenciatango.es/wp-content/uploads/2021/07/the_unexpected_machine.movSTRATEGIC REFRAMING Ushuaïa Ibiza is one of Coca-Cola's main clients, so the values projected by one are reflected in the other. So...
DO SOMETHING THAT KEEPS YOU AWAKE PIKOLÍN Scroll Down INITIAL CHALLENGE Pikolín wanted to address a taboo: the passion of a silenced group in advertising, sex, and people over 65. The challenge posed by the brand was to generate buzz in earned media around this theme. https://agenciatango.es/wp-content/uploads/2021/07/pikolin.mp4STRATEGIC REFRAMING To earn...
Trust is the cornerstone of the company, so we set out to create a global campaign that would revolve around "that boost you get from Mapfre", becoming your trusted global insurer in all markets. So how did we make it happen?...
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