CAVA BAJA Scroll Down INITIAL CHALLENGE To revalue the downtown area of Madrid, represented by the Cava Baja, raising the quality perception of the area's gastronomy, which has been devalued by the low-quality tourist offer. https://www.agenciatango.es/videos/CavaBaja.mp4STRATEGIC REFRAMING Restoring the essence of the Cava Baja: one of the most emblematic...
IN CINEMA X 007 THE MACALLANScroll Down INITIAL CHALLENGE To mark the 60th anniversary of the James Bond films, The Macallan wanted to launch six elegant limited edition bottles to pay homage to the world's most famous movie spy. https://agenciatango.es/wp-content/uploads/2021/07/007.mp4STRATEGIC REFRAMING We had to build an entire product experience linked...
INSIDE THE ART The MacallanScroll Down INITIAL CHALLENGE To create, through an unrepeatable personal experience, a brand experience to launch the new exclusive limited-edition bottle to the media, placing the brand's own creativity and craftsmanship at the centre of the communication. https://agenciatango.es/wp-content/uploads/2021/07/thereach.mp4STRATEGIC REFRAMING This new bottle, worth 125,000 euros,...
THE HEART OF THE LIGHT the macallanScroll Down INITIAL CHALLENGE To create an experience around the launch of M Collection, communicating art, design and craftsmanship as core values of the brand. In addition, we had to surprise the public and look for a different way of serving the...
THE MAGIC OF MASTERY the glenrothesScroll Down INITIAL CHALLENGE TO introduce, at European level, a new product in the Single Cask range, with only 218 bottles available on the market. https://agenciatango.es/wp-content/uploads/2021/07/themagicofmastery.mp4STRATEGIC REFRAMING We are entering into a critical motivation for the "Über Premium" public by highlighting a product that is...
The Hidden Country SAMSUNG Scroll Down INITIAL CHALLENGE "The Hidden Country" is Samsung's initiative to bring visibility to any hidden corner of Spain, aiming to boost national tourism once again. With the launch of the Galaxy S21 Ultra and its 8K resolution, we embarked on one of the biggest...
Power bank BMWScroll Down INITIAL CHALLENGE Create a high-profile action that fits in at Christmas to tell the story of BMW electric's first-ever collaboration with Real Madrid, to join forces and work together on sustainable projects. https://agenciatango.es/wp-content/uploads/2021/07/bancoenergia1-en.mp4STRATEGIC REFRAMING We wanted our action to make life easier for people in need...
Kilometers of trust MAPFRE Scroll Down INITIAL CHALLENGE We had to bring MAPFRE's brand closer to the territory of health and wellbeing, making the general public aware that doing sport is not about beating records but about improving your health. https://agenciatango.es/wp-content/uploads/2021/07/kmconfianzamapfre-en.mp4STRATEGIC REFRAMING The “Kilometers of Confidence” campaign would be divided into...
THE RULES CHANGE RELEVO – THE WITNESS OF SPORTSScroll Down INITIAL CHALLENGE Sports journalism needed a change. Discredited for excessive sensationalism, for not being inclusive of women and young people, and for not adapting to the language of the new media, a strategic rethink was necessary to win...
C&A We are all role models C&A Scroll Down INITIAL CHALLENGE Communicate the brand’s purpose: real fashion for real bodies, highlighting the variety of sizes C&A has, including all types of people. https://agenciatango.es/videos/videoca-en.mp4https://agenciatango.es/videos/ca-eng.mp4STRATEGIC REFRAMING To create something relevant and innovative, we had to focus on the consumer, effectively communicating their differentiation...
Todos los campos son obligatorios… you know…
