¡ÚNETE!
Todos los campos son obligatorios… you know…
THE MAGIC OF MASTERY
the glenrothes
INITIAL CHALLENGE
TO introduce, at European level, a new product in the Single Cask range, with only 218 bottles available on the market.
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STRATEGIC REFRAMING
We are entering into a critical motivation for the “Über Premium” public by highlighting a product that is a rare gem, scarce and of a very high standard, creating a visual and sensory imaginary and a personality of its own.
THE IDEA
We build a story around the creative concept “The Magic of Mastery,” with light as the perfect guiding thread to highlight the raw materials that make the product unique.
With the creation of a new visual identity materialized in a new logo “34 years old single cask,” we succeeded in representing the values of the exquisite expression of something unrepeatable, unique, and the result of mastery.
A demostration that “It takes change to Tango”
