¡ÚNETE!
Todos los campos son obligatorios… you know…
THE REMINDER BRA
C&A
INITIAL CHALLENGE
C&A wanted a campaign to help prevent breast cancer. But how to make it last beyond October?
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STRATEGIC REFRAMING
Breast cancer not only requires awareness campaigns, but also practical actions that help improve the issue and address it in time. Therefore, we needed to transform an awareness campaign into a pragmatic service promoting the monthly routine of breast self-examination.
THE IDEA
We changed the way of charging in stores, converting an individual payment into twelve separate ones, transforming the bank notifications of the receipt notice into 12 monthly automatic scan reminders. In this way, we created The Reminder Bra.
Reminding monthly self-examination in a way that is impossible to ignore.
RESULTS
In just two days, we got 1,200 women to receive monthly self-scan reminders, 4 MM impacts.
Business – PR VALUE: €100k / ROI: 1112.2% / SALES: +83%