THE CONCLUSION MAPFRE Scroll Down INITIAL CHALLENGE Revaluing insurance as a tool for social well-being, making visible the positive impact it generates in the world and increasing positive sentiment towards the brand. https://agenciatango.es/wp-content/uploads/2021/07/desenlace-en.mp4STRATEGIC REFRAMING To revalue the social role of MAPFRE's insurance in a category that constantly focuses on lowering prices,...
Kilometers of trust MAPFRE Scroll Down INITIAL CHALLENGE We had to bring MAPFRE's brand closer to the territory of health and wellbeing, making the general public aware that doing sport is not about beating records but about improving your health. https://agenciatango.es/wp-content/uploads/2021/07/kmconfianzamapfre-en.mp4STRATEGIC REFRAMING The “Kilometers of Confidence” campaign would be divided into...
We trust you MAPFREScroll Down INITIAL CHALLENGE After the first year presenting the concept of trust, Mapfre needed to continue working on it to be consistent across the different countries where it operates. How could we connect with the different audiences? https://agenciatango.es/wp-content/uploads/2021/07/confiamos-en.mp4STRATEGIC REFRAMING We had the verbalisation of our...
Trust is the cornerstone of the company, so we set out to create a global campaign that would revolve around "that boost you get from Mapfre", becoming your trusted global insurer in all markets. So how did we make it happen?...
Todos los campos son obligatorios… you know…
