¡ÚNETE!
Todos los campos son obligatorios… you know…
Your friends give you life.
BRUGAL
INITIAL CHALLENGE
To work on and give meaning to Brugal’s new positioning, Amistad Verdadera (True Friendship). We aimed to find a way to relate Brugal not just with party moments but with moments of enjoyment with those true friends you can count on one hand, the real ones.
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STRATEGIC REFRAMING
We sought to create a storytelling that could convey that “emotional boost” your true friends provide and generate an emotional response that you can identify with. To achieve this, we focused on all the benefits our true friends bring us when we are with them.
THE IDEA
A study conducted by the University of Oxford confirmed that being with your friends and spending unforgettable moments with them has a more than positive impact on our health. In conclusion, your friends give you life.
Increase in brand ‘momentum’.
