¡ÚNETE!
Todos los campos son obligatorios… you know…
FOOD4HEROES
GROSSO NAPOLETANO
INITIAL CHALLENGE
In a context where the hospitality industry was paralyzed,
how could Grosso Napoletano contribute to the fight against COVID-19?
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STRATEGIC REFRAMING
Refocusing who we direct the restaurant services to. Moving from paralysis to action, contributing with what the hospitality industry does best, cooking and serving. Changing applause for food and transforming tributes into service.
THE IDEA
Food 4 Heroes, a free delivery service bringing food to hospital workers to support all their efforts in fighting COVID-19.
From serving customers to serving society.
RESULTS
A movement of over 140 brands cooperating in 5 cities (MAD, BCN, PAM, VLC, BL) · 2 tons of food fed more than 20 hospitals.