IN CINEMA X 007 THE MACALLANScroll Down INITIAL CHALLENGE To mark the 60th anniversary of the James Bond films, The Macallan wanted to launch six elegant limited edition bottles to pay homage to the world's most famous movie spy. https://agenciatango.es/wp-content/uploads/2021/07/007.mp4STRATEGIC REFRAMING We had to build an entire product experience linked...
INSIDE THE ART The MacallanScroll Down INITIAL CHALLENGE To create, through an unrepeatable personal experience, a brand experience to launch the new exclusive limited-edition bottle to the media, placing the brand's own creativity and craftsmanship at the centre of the communication. https://agenciatango.es/wp-content/uploads/2021/07/thereach.mp4STRATEGIC REFRAMING This new bottle, worth 125,000 euros,...
THE HEART OF THE LIGHT the macallanScroll Down INITIAL CHALLENGE To create an experience around the launch of M Collection, communicating art, design and craftsmanship as core values of the brand. In addition, we had to surprise the public and look for a different way of serving the...
Todos los campos son obligatorios… you know…
