¡ÚNETE!
Todos los campos son obligatorios… you know…
THE UNEXPECTED MACHINE
USHUAIA
INITIAL CHALLENGE
Ushuaïa Ibiza wanted to transcend to become more than just one of the island’s most outstanding leisure offers for the consumer.
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STRATEGIC REFRAMING
Ushuaïa Ibiza is one of Coca-Cola’s main clients, so the values projected by one are reflected in the other. So if we combine Coca-Cola’s “happiness” with the place where young people who visit Ibiza have the best time, we have a place that all young people on the planet should come and see:
THE IDEA
We demonstrate that Ushuaïa in Ibiza, with its music, good vibes, and well-deserved rest, is the happiest place on earth, bringing a bit of it to… Brick Lane in London, with its incessant traffic, rush, and constant threat of rain.
“The happiest place on Earth.”
