PIKOLÍN archivos

24 Jul Promoting a more childlike approach in an overly adult world

Posted at 14:12h in by beatrizgonher@gmail.com 0 Comments

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Promoting a more childlike approach in an overly adult world PikolínScroll Down INITIAL CHALLENGE On Pikolin’s 75th anniversary, the brand wanted to invite Spanish society to wake up with enthusiasm, doing what we are passionate about as soon as we wake up, just like many children do. That's...

02 Nov DO SOMETHING THAT KEEPS YOU AWAKE

Posted at 09:49h in by José Ortega 0 Comments

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DO SOMETHING THAT KEEPS YOU AWAKE PIKOLÍN Scroll Down INITIAL CHALLENGE Pikolín wanted to address a taboo: the passion of a silenced group in advertising, sex, and people over 65. The challenge posed by the brand was to generate buzz in earned media around this theme. https://agenciatango.es/wp-content/uploads/2021/07/pikolin.mp4STRATEGIC REFRAMING To earn...

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24 Jul Promoting a more childlike approach in an overly adult world

02 Nov DO SOMETHING THAT KEEPS YOU AWAKE

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