Proud of who we are DYCScroll Down INITIAL CHALLENGE In 2019, in a category dominated by the Scottish DO, DYC faced a major challenge. Despite its roots in Spanish popular culture, the brand struggled with perceptions of low quality and "value for money" image among consumers.The challenge was...
PROUD OF WHO WE ARE DYCScroll Down INITIAL CHALLENGE In its journey towards an emotional connection with Spanish culture and improving its quality perception, DYC built the #ODLQS brand platform in 2019. The goal was to elevate the self-esteem of Spaniards. The challenge for 2021 is to continue...
PROUD OF WHO WE ARE Scroll Down INITIAL CHALLENGE The confinement caused by COVID19 brought society to a standstill. And DYC, as the only Spanish whisky brand in the category, wanted to be closer to people than ever, given the dramatic moment we were all living through. https://agenciatango.es/wp-content/uploads/2021/07/case_tango_dyc_mejor-accion-tacticaI-en.mp4STRATEGIC REFRAMING For...
Todos los campos son obligatorios… you know…
