30 Oct KINTSUGI
To generate sales in a post-lockdown and de-escalation context where the beauty market was plummeting at a staggering rate of -21%....
To generate sales in a post-lockdown and de-escalation context where the beauty market was plummeting at a staggering rate of -21%....
RE_ BY SHISEIDO SHISEIDO Scroll Down INITIAL CHALLENGE Shiseido is well known for its range of facial care products, but its make-up items had been more overlooked by its audience. So, the question was, how to make everyone discover Shiseido's makeup range? https://agenciatango.es/videos/VIDEO_RE_BYSHISEIDO-ENG.mp4STRATEGIC REFRAMING Shiseido's make-up range breaks away from the...