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Your friends give you life. BRUGALScroll Down INITIAL CHALLENGE To work on and give meaning to Brugal's new positioning, Amistad Verdadera (True Friendship). We aimed to find a way to relate Brugal not just with party moments but with moments of enjoyment with those true friends you can...

In a declining category such as rum and at a time when Brugal was anchored to an audience from 10 years ago, our challenge was to make Brugal a significant brand within its category and, above all, reconnect emotionally with young people....

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